Our Father, Mike Roberts, had three true passions in life: family, entrepreneurship, and baseball. He also had a vision and a keen sense of seeing winners long before they ever became successful. After getting out of the service, he started his career in the spirits industry working for two industry legends: his cousin, Jules Berman, the original importer of Kahlua into America and his father, Joe Roberts, who ran the entire East Coast for Jules and later started his own creative marketing consulting company.
From generation to generation, the spirits industry has produced some iconic family businesses. This is evident by following some of the family trees within distributors, suppliers and even entrepreneurs/ brokers. However, no list can be complete without this family. Spirit of America™ Spirits is a tribute to Mike Roberts and is the completion of a trademark he held as far back as 1980. It is also a culmination of 75 years and three generations of spirits industry heritage.
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